history file of products
|From 1972 I started my own studio in Milan after six
years with Ettore Sottsass in Olivetti. That makes many years of
collaboration with industries in different sectors. Every time the
problems, and the solutions, were new.
We never got however down to easy compromises so that we can look back
some satisfaction even if many of our ideas never got realized. Some
became world wide best sellers, others remained unsatisfactory as
One main constant can be found in my work: every product was considered
an experiment of design language. My interest in a hypothetic
design as a design theory or as a design language gave me also a
point in teaching.
click the product aerea of the site map to see our designs